James
Hilton

To put it simply, I should say that our general belief was in moderation. We preach the virtue of avoiding excesses of every kind, even including excess of virtue itself… We find in the valley it makes for greater happiness among the natives. We rule with moderate strictness and in return we are satisfied with moderate obedience. As a result, our people are moderately honest, moderately chaste, and somewhat more than moderately happy.

Lost Horizon