Michael Pollan

12 Short Food Rules

1. Don’t eat anything your grandmother wouldn’t recognize as food.
2. Avoid foods containing ingredients you can’t pronounce.
3. Don’t eat anything that wouldn’t eventually rot.
4. Avoid food products that carry health claims.
5. Shop the peripheries of the supermarket; stay out of the middle.
6. Better yet, buy food somewhere else: the farmer’s market or CSA.
7. Pay more, eat less.
8. Eat a wide diversity of species.
9. Eat food from animals that eat grass.
10. Cook and, if you can, grow some of your own food.
11. Eat meals and eat them only at tables.
12. Eat deliberately, with other people whenever possible, and always with pleasure.
Or, the short form: Eat food. Not too much. Mostly plants.

In Defense of Food (confirm)